Entrepreneur Flavio Briatore made his mark in Formula One where, with a unique and innovative management style and an innate capacity to discover new talents, he achieved incredible results, winning 7 World Championships with two teams: Benetton Formula and Renault F1.
Starting in 1998 with the launch of Billionaire Porto Cervo in Costa Smeralda and continuing over the course of the years, Briatore has created cult nightclubs, luxury resorts and restaurants, all representing a glamorous and exclusive lifestyle, all with the mission of offering exceptional quality and service levels.
The Billionaire Life portfolio encompasses 23 years of Flavio Briatore’s work and passion. To unlock its full potential, in 2013 he partnered with Bay Capital and started a global development of the brands.
The result is a Billionaire Life platform that sets new standards in the highest levels of service and hospitality. The winning formula of Billionaire Life is a careful blend of extremely high management standards and a clear understanding of luxury services in the hospitality and food & beverage sectors.