Entrepreneur Flavio Briatore first entered the fashion world with Luciano Benetton. He then made his mark in Formula One where, with a unique and innovative management style and an innate capacity to discover new talents, he achieved incredible results, winning 7 World Championships with two teams: Benetton formula and Renault.
Over the course of the years, he created cult nightclubs and luxury resorts that represent a glamorous and exclusive lifestyle: Billionaire, Twiga and Billionaire Resort in Kenya are nowadays referred as Billionaire Life.
In 2005, he created Billionaire Italian Couture a luxury menswear line in joint venture with Percassi Group.
In 2016, he sold the majority stake to the Philipp Plein Group.
The Billionaire Life portfolio encompasses 21 years of Flavio Briatore’s work and passion. To unlock its full potential, in 2013 he partnered with Bay Capital.
The result is a Billionaire Life platform ideally positioned to help realise new standards in the highest level of service and hospitality. The formula of Billionaire Life is a careful blend of extremely high management standards and the clear understanding by luxury services of food and beverage.